Our Story



2013 The idea was launched:

A company begins with an idea. An idea that is passionately acted on to improve the lives of others. There will be naysayers, critics, and supporters. But you stay on target.

2015 The brand was launched:
With the idea that we can cut sugar and still enjoy our food. We stand by this idea with love, loyalty and cause. 

2016 The culture was launched:
We’re more than a product, brand, or lifestyle. We are a culture; a way of thinking and being for those seeking maximum physical, mental, spiritual, and social improvement – from the inside out.

2018 The Rebrand was launched: 
We take risks and pursue new ideas. We were born curious with a desire for a deeper understanding through exploration and experience.

We won’t stop. Until It’s Done.